Like his father, Elis was blessed with the ability to play various instruments, and to read and write music. Elis scored numerous successes producing for the likes of Stevie B, Brenda K Starr, George Lamond, Red Man & Method Man, Brand Nubian and others.
After scoring numerous gold records for his production work, Elis started a management company, Pay Up Management, with long time friend Mickey Bentson. Pay Up Management achieved great success developing the careers of Fat Joe, Ice T, Big Pun and many others. With a natural marketing ingenuity, Elis was able to take his stable of talent and synergistically create marketing campaigns and endorsement opportunities with several major brands in the form of TV commercials, product endorsements, print and digital media campaigns, etc. i.e.: Carmen Electra and HCG Platinum, Quaker State Motor Oil and Fat Joe, Beyonce and Airtel Calling Cards, Vida Guerra and Sprint, Ice-T and Random House Books, etc.
As the market started to become digital dominant and the larger ad agencies didn’t have their fingers on the pulse of who and what was resonating, Elis aligned himself with some of the key taste makers in the digital world and mobile space, top television and sports talent, and all key editorial web sites and created a global pipeline through Digital Launch that has the ability to brand clients, seek endorsement deals, and disseminate messages with pinpoint accuracy and precision.
Passionate and seasoned business development executive focused on sales and marketing with a history of building strategic partnerships with the world’s leading brands and talent.
Extensive knowledge of the entertainment, media, social, content creation and consumer product landscapes. Nearly two decades of sales and strategy leadership, focused on consumer engagement and business development.
With innovation at his core, known for driving deep engagements and engineering non traditional symbiotic partnerships in order to deliver a unique value exchange between brands, their consumers and engaged talent around the globe.
Highly effective at understanding business demands and developing strategic consumer oriented solutions. Results oriented with a broad knowledge of how to implement programing to meet client’s needs. Working experience in international markets, with demonstrated ability to hire, train and motivate best-in-class teams that perform beyond expectation.
Alec Rubin is one of the leading up and coming young entrepreneurs in New York City. Having been nominated for Westchester's 20 under 20, Alec has accomplished a great deal for someone who's been in the work force for less than 2 years. While pursuing a degree in Business Management from Pace University, Alec has consulted for various financial firms in mobile application technology acquisitions. It was his passion and vast understanding of digital media that led him at the ripe age of 19 to be appointed as the Director of Digital Media for Digital Launch, where he oversees the digital strategy of many A-list actors and entertainers while also being the nucleus of many of the brands digital strategies.
Founder of Lisa Gabrielle Inc. (2009) with two locations LA and Brooklyn, Melanie Penella represents clients from all over the world. As a sought-after music manager and public relations expert, Melanie specializes in HipHop & Reggae: Singers, Songwriters, Masters of Ceremonies, Producers, and Mix Engineers. Melanie is a proud student of The Temple Of Hip Hop and was personally mentored by Krs One, Domingo Padilla, Jeffrey Collins, Beni B of ABB Records, and Elis Pacheco of Digital Launch.
Since 2013, Melanie’s client roster has celebrated Grammy nominations, Top 10 Billboard charting, Tour routing, award-winning music videos, and gold record statuses. Melanie’s passion for day-to-day personal management equals her ability to connect artists with outside revenue sources and brand placement. Melanie can currently also be seen as a video personality with Eddie B Swift on BReal TV (overseen by BReal of Cypress Hill).