One of the most effective marketing tools today is the blog. For every category that exists in business world, there are hundreds of blogs that influence consumers. Digital Launch has an amazing ability to identify the appropriate blogs in campaigns, and more importantly create the appropriate assets that will allow content to resonate and become viral on targeted blogs. Information is important, but how that information is positioned to target blogs is the key to a successful campaign.
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How long have our marketing competitors really been engaged in digital media campaigns specifically targeting Facebook? Not longer than us! Clients are amazed by the number of “Likes” we get, the amount of engagement, the number of brand impressions we create, all of which ultimately leads to sales conversions. We have been targeting Facebook, Youtube, and Vimeo since 2005. We have built the most robust and targeted marketing network and database, that allows us to deliver tangible results in every single campaign. We create engagement between brands and people that build a trusted bond and develops relationships. We identify the consumer, target the trendsetters, create the call to action, and get them engaged!
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Digital Launch is well known for reaching the core where the buzz can resonate with the most effective lifestyle teams in all the major markets. Through comprehensive planning and research, Digital Launch targets niche areas and lifestyle accounts frequented by our targeted demographic. Our list of targets include: malls, theaters, bodegas, transit thoroughfares, barber shops, beauty salons, nightclubs, lifestyle locations, sporting events, etc. Knowing specifically where our targeted consumer resides and congregates is absolutely key in attaining successful results.
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Digital Launch has achieved great levels of success though our comprehensive Digital Media Strategies. Thinking outside of the conventional box has garnered tangible results in many of our client’s campaigns. We have been able to understand a client’s needs, create the vision of the end result and formulate the game plan and effectively execute the strategy. Along with our production company Exit Sixteen Productions, we have shot over 800 commercials and viral campaigns and amassed 8 CLIO Awards in doing so. Digital Launch also has great relationships with key editorial portals such as Yahoo, AOL, People.com, Univision.com etc. which creates amazing opportunities for on line press, strategic partners, and millions of impressions being generated to drive traffic. Intense research on both our brands and their targeted consumer has allowed our Facebook and Myspace campaigns to produce incredibly robust results. Our campaigns will serve to reinforce the message and increase awareness. We also target national trendsetting publications that appeal to the targeted demographic. We have compiled a database of over two million consumers through various promotions, contests, and campaigns that is unmatched in its value.
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Digital Launch is a cutting edge marketing entity that uses its innovative strategies to effectively market brands and entertainers through both the conventional and rich media worlds. We create and execute the most comprehensive marketing initiatives and disseminate our message through product placement, lifestyle campaigns, print media, radio and television commercials, and a digital media pipeline that specifically targets consumers on all of the key editorial web sites, blogs, and social networks.
Founded by Elis Pacheco, long time veteran of the entertainment industry and Co Founder of leading Urban/Latino marketing company Dedos Marketing Group, Digital Launch provides entertainment clients with tremendous branding and endorsement opportunities and corporate clients with the most comprehensive marketing campaigns specifically designed to touch the core of our targeted consumer.
Having achieved great results for client campaigns as a conventional marketing/management company in Dedos Marketing Group, the natural progression was to utilize the same creative ingenuity and also include the digital world. Digital Launch was created to be a one stop boutique ad agency as well as management company that represents key talent and brings to market new and established brands. We provide and execute creative campaigns, procure and negotiate with the appropriate talent and brands and have created and launched national campaigns for Beyonce, Carmen Electra, Ice-T, Kim Kardashian, Fat Joe, Chuck Liddell, Quaker State Motor Oil, Allstate Insurance, Bacardi, HCG Platinum, etc.
Like his father, Elis was blessed with the ability to play various instruments, and to read and write music. Elis scored numerous successes producing for the likes of Stevie B, Brenda K Starr, George Lamond, Red Man & Method Man, Brand Nubian and others.
After scoring numerous gold records for his production work, Elis started a management company, Pay Up Management, with long time friend Mickey Bentson. Pay Up Management achieved great success developing the careers of Fat Joe, Ice T, Big Pun and many others. With a natural marketing ingenuity, Elis was able to take his stable of talent and synergistically create marketing campaigns and endorsement opportunities with several major brands in the form of TV commercials, product endorsements, print and digital media campaigns, etc. i.e.: Carmen Electra and HCG Platinum, Quaker State Motor Oil and Fat Joe, Beyonce and Airtel Calling Cards, Vida Guerra and Sprint, Ice-T and Random House Books, etc.
As the market started to become digital dominant and the larger ad agencies didn’t have their fingers on the pulse of who and what was resonating, Elis aligned himself with some of the key taste makers in the digital world and mobile space, top television and sports talent, and all key editorial web sites and created a global pipeline through Digital Launch that has the ability to brand clients, seek endorsement deals, and disseminate messages with pinpoint accuracy and precision.
Jumoke Mendez has worked in marketing and branding with some of the biggest names in sports and entertainment for over the past decade specializing in Branding and Private Client Services. Jumoke graduated with his BA in Sports Management and Minor in Marketing from Florida International University in 2003.
Jumoke has worked on campaigns, for Hennessy Artistry Tour to Winter Music Conference, Ultra Music Festival, NBA Draft, NFL Draft and the VMA’s. His 8 years of working heavily with corporate clients, celebrities, athletes, and brands landed him the incredible opportunity in 2011 to team up with mobile company Mobli, a new startup platform for real-time visual media sharing based out of New York. Joining Mobli he experienced extremely fast growth helping the company to aggressively increase their overall users and usage by utilizing his wealth of contacts and innovative marketing strategies. His ideas, Initiatives, resources, aggregating content helped play an intricate role in Mobli’s current success.
In 2013 Jumoke entered a new chapter in his career partnering up with Elis Pacheco at Digital Launch after working on numerous projects together. Elis and Jumoke now share one common goal which is to provide their clients with immeasurable satisfaction and constant innovation.
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