Digital Launch





 Digital Launch is a cutting edge marketing entity that uses its innovative strategies to effectively market brands and entertainers through both the conventional and rich media worlds. We create and execute the most comprehensive marketing initiatives and disseminate our message through product placement, lifestyle campaigns, print media, radio and television commercials, and a digital media pipeline that specifically targets consumers on all of the key editorial web sites, blogs, and social networks.


     Founded by Elis Pacheco, long time veteran of the entertainment industry and Co Founder of leading Urban/Latino marketing company Dedos Marketing Group, Digital Launch provides entertainment clients with tremendous branding and endorsement opportunities and corporate clients with the most comprehensive marketing campaigns specifically designed to touch the core of our targeted consumer.


     Having achieved great results for client campaigns as a conventional marketing/management company in Dedos Marketing Group, the natural progression was to utilize the same creative ingenuity and also include the digital world. Digital Launch was created to be a one stop boutique ad agency as well as management company that represents key talent and brings to market new and established brands. We provide and execute creative campaigns, procure and negotiate with the appropriate talent and brands and have created and launched national campaigns for Beyonce, Carmen Electra, Ice-T, Kim Kardashian, Fat Joe, Chuck Liddell, Quaker State Motor Oil, Allstate Insurance, Bacardi, HCG Platinum, etc.


     Like his father, Elis was blessed with the ability to play various instruments, and to read and write music. Elis scored numerous successes producing for the likes of Stevie B, Brenda K Starr, George Lamond, Red Man & Method Man, Brand Nubian and others.


     After scoring numerous gold records for his production work, Elis started a management company, Pay Up Management, with long time friend Mickey Bentson. Pay Up Management achieved great success developing the careers of Fat Joe, Ice T, Big Pun and many others. With a natural marketing ingenuity, Elis was able to take his stable of talent and synergistically create marketing campaigns and endorsement opportunities with several major brands in the form of TV commercials, product endorsements, print and digital media campaigns, etc. i.e.: Carmen Electra and HCG Platinum, Quaker State Motor Oil and Fat Joe, Beyonce and Airtel Calling Cards, Vida Guerra and Sprint, Ice-T and Random House Books, etc.


     As the market started to become digital dominant and the larger ad agencies didn’t have their fingers on the pulse of who and what was resonating, Elis aligned himself with some of the key taste makers in the digital world and mobile space, top television and sports talent, and all key editorial web sites and created a global pipeline through Digital Launch that has the ability to brand clients, seek endorsement deals, and disseminate messages with pinpoint accuracy and precision.


     Jumoke Mendez has worked in marketing and branding with some of the biggest names in sports and entertainment for over the past decade specializing in Branding and Private Client Services.  Jumoke graduated with his BA in Sports Management and Minor in Marketing from Florida International University in 2003.


     Jumoke has worked on campaigns, for Hennessy Artistry Tour to Winter Music Conference, Ultra Music Festival, NBA Draft, NFL Draft and the VMA’s. His 8 years of working heavily with corporate clients, celebrities, athletes, and brands landed him the incredible opportunity in 2011 to team up with mobile company  Mobli, a new startup platform for real-time visual media sharing based out of New York.  Joining Mobli he experienced extremely fast growth helping the company to aggressively increase their overall users and usage by utilizing his wealth of contacts and innovative marketing strategies.  His ideas, Initiatives, resources, aggregating content helped play an intricate role in Mobli’s current success.


     In 2013 Jumoke entered a new chapter in his career partnering up with Elis Pacheco at Digital Launch after working on numerous projects together. Elis and Jumoke now share one common goal which is to provide their clients with immeasurable satisfaction and constant innovation.






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©2014 Digital Launch